How many people are copying you?

Found a cool analytics utility called TRACER from tynt.com. You put a javascript code on your Yahoo! Store pages and every time someone copies and pastes text and/or images from a page in your Yahoo! Store, Tynt's TRACER logs it, tracks it and (if they use a rich HTML client) inserts a trackable link into the HTML.

I ran it on some of our more important pages and around 2% of visitors are copying our content on the pages I tracked. However, I think most of the folks copying and pasting our images and descriptions from a  product page like the Tritronics Sport Basic shock collar are taking notes and NOT stealing our content.

Here's a screen shot of me copying some text off my personal homepage:

And when I paste the copied text into a RICH HTML client, I get this. Notice the link after READ MORE

and here's what my TRACER dashboard looks like:

and here are the TOP PAGES copied

and here are the top IMAGES COPIED:

I'm not seeing any additional links from this OR the text being copied showing up in The Google, so I guess our copyright police are doing their job! I'm removing the script this afternoon but wanted to share.

This is what my Dad used to call "neat to know." It's interesting but what action can you take with it? I guess my takeaway is that I probably need to get around to adding an "email this to a friend" functionality!

Back to work!

Rob Snell,
Somewhere in rural Mississippi

PS This post is more of a NOTE TO SELF rather than a recommendation. The more scripts you run on a page, the slower the page load time which can SERIOUSLY hurt your conversion rate.