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Best IRCE panel Stuart Wallock of Dell.com

A bit more positive post this time:

  1. SW: DELL tested to see what (language) was best: top rated, hot sellers, on sale, or "new at Dell." And "TOP-RATED" converted far betterabout 3 hours ago from web
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  3. To get more folks to write reviews, have a contest. Dell sees 20% lift. Other guy more like 50%. I think topright @ronpereira said 30% liftabout 3 hours ago from web
  4. SW: "make (the review) easy to submit. make it short. easy to answer. and give examples so the customers know what to write. "about 4 hours ago from web
  5. SW: "The silver bullet to entice people to write reviews is (send) a dedicated email, but give the customer a few weeks with product."about 4 hours ago from web
  6. MEASURE RESULTS with analytics. SW: "when people click on my reviews tab... the conversion ...on that product goes through the roof. "about 4 hours ago from web
  7. Moderate but DO NOT CENSOR reviews. "1 star review next to a great 5 star review brings all the legitimacy in the world" to reviewsabout 4 hours ago from web
  8. "Customer spotlights ... avg 4 percentage points higher on conversion. (A)verage order value is 18% higher than configuration next to it."about 4 hours ago from web
  9. customer spotlight = actual review of an actual customer and the exact product that they bought, and merchandise with customer quotesabout 4 hours ago from web
  10. Stuart Wallock "the customer’s voice is much more powerful than the merchandiser or the company’s voice."about 4 hours ago from web
  11. just got my IRCE notes back from my typist. Here are some goodies from the REVIEWS panel -- StuartWallock of Dell.com firstabout 4 hours ago from web

Thursday, July 23, 2009 |

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