Just got an email from someone who attended the email Webinar a couple of weeks ago. Based on that email and a few other comments at Internet Retailer, I think folks want more info about SEO.
Honestly, the secret to good Yahoo! Store SEO is write good text CONTENT and get more LINKS than the other guy.
For example, when I'm working on my Dog Training Collars pages, I get my brother to write out what he says on the phone to customers who call and ask questions. This content is good for two reasons: 1) It answers the questions from folks who might NOT call and may only read the Web page and 2) it's keyword loaded and great for free search engine traffic.
Then you need LINKS. Some folks say great content gets links by itself, but I like to give my content a little bit of help. More on that in a bit...
Rob
PS Thanks to all the folks who have been so patient over the past year or so. I'm back in the saddle again and promise to crank out more content, so I'll get more links... ;)
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