Last week, Paul wrote this very cool blog post about a FREE download you can get from Yahoo! and the fine folks at Wiley: Link: The Official Yahoo! Store Blog - Tips and Tricks for Making Your Yahoo! Small Business Ecommerce Site Successful.
The nice folks over at Wiley, publishers of the Dummies guides, have graciously provided a FREE chapter of Rob Snell’s Starting a Yahoo! Business for Dummies.
The chapter, Converting Browsers Into Buyers, (PDF) includes:
* Ten tips for increasing customer confidence (and likelihood to purchase)
* Eleven tips for customizing product pages
* Over a dozen tips for improvements to your checkout pages
* Usability pointers such as monitoring the user’s of your site and increasing the page loading speed.
So now’s your chance to get a free taste of all the good advice Rob has to offer in his book. And if you like what you are reading, you can purchase Starting a Yahoo! Business For Dummies from Amazon.com.
Forget about displaying your entire inventory to your customer. Think of your store as a “guide” and not a “catalog”. Educate and guide your visitors to make the right choices and you’ll see greater boosts in your conversion rates. Here’s how…
In a previous consultation we showed you how to make sales online by directly answering your customer’s biggest questions. Now we’ve just carried out a similar consultation on a client suffering from a similar misfortune.
Are you making the same cardinal sins that 90% of ecommerce sites are?!
HERE’S A NEWSFLASH FOR YOU - Catalogue style sales websites simply don’t work on the Internet in many niche areas. Too much choice and too many products on a page can actually reduce sales.
Get out of the dark ages and step ahead of your competitors by educating them and guiding them on a journey deeper into your sites. This Case Study explains how.
-----------------------------------travis
Home Based Business
Posted by: travis | Saturday, February 28, 2009 at 12:29 PM