Link: The Man Who Said No to Wal-Mart.
Every year, thousands of executives venture to Bentonville, Arkansas, hoping to get their products onto the shelves of the world's biggest retailer. But Jim Wier wanted Wal-Mart to stop selling his Snapper mowers. Excerpted from The Wal-Mart Effect, to be published by the Penguin Press, by Charles Fishman.
I really enjoyed this article. Makes me want to buy a Snapper and I don't even cut my own grass (Steve won't let me after I, uh, broke another mower).
If we could get about 100,000 more
business owners like Jim Wier, I don't think we would have this massive trade deficit.
-- Rob