Yahoo! Store Book, Ystore Blog, & 2006 Seminars!

Yahoo! Stores should sign up for Google Local

Am back from Chicago SES 2006 where I froze my drawl off. Catch up is a REAL bear! Here's an off-topic post, which falls under secondary search engine optimization for Yahoo! Stores (with phone listings in the Yellow Pages).

Ok. I know, I know. "Google, Google, Google." Yahoo has local search and local Web sites, too. I'm posting this particular post because I just got my Google Local postcard today with my PIN number so I could activate my Starkville, MS copy shop's Google Local page, and I'm posting these screen shots so Craig and Rachel and Joe and Karl and Sally and Dave and Jessica and Kelly can see that I really did get the postcard and that the SEO efforts are already working!

Hopefully, Craig should have more info about using Google Local / Google Maps in your secondary SEO efforts. I think Rachel has an article about local search optimization, too. Wonder if they read this? If they do, they'll get a link! It's almost like writing good ole Yahoo! Directory listings! Hope that's not keyword stuffing!

OLD NAME: Copy Cow

NEW NAME: Copy Cow Copy Shop, Color Copies, and Fax

Yahoo! Small Business

Mike asked me how fast I could create a blog post about Yahoo! Store SEO. See this cool page!

Link: Yahoo! Small Business.

Understanding Search Results

When you enter one or more terms into a search engine and perform a search (called a query), the search engine will use your terms to search its index for web pages that match. The search engine uses its own criteria to determine the relevance of potential matches.

The search engine then presents the results in a list, ranked by relevance. Search engine results pages (also known as SERPs) display links to relevant web pages, and also links to subsequent search engine result pages. The number of results depends on the type of query and the number of documents matching that query in the search index.

Where your pages appear in the search results is determined by numerous factors, and can vary depending on the search engine, as search engines each have proprietary algorithms (formulas) for determining where pages should rank in their results.