Yahoo Store Books on SEO, RTML, Internet Marketing, etc.
  • My book is like so 2006, but there's still a lot of timely stuff in there, folks!
    Free Yahoo! Store Newsletter Read my somewhat quarterly marketing newsletter full of Y!Store SEO, SEM, PPC and Conversion rate boosting tips and tricks
  • Last year Rob testified about Yahoo Store in Congress. READ THE TRANSCRIPT.

BIO: Rob Snell is author of a DUMMIES book, a now retired Yahoo! Store designer / developer, and a small business owner probably much like yourself.

COPY COW is his
Starkville copy shop
GUN DOG COMICS was where he sold comic books
Currently, he's a co-owner of the family business selling dog training collars & pet supplies with his brother, Steve Snell.

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Word. Don't get me started. Long tail diversified traffic never goes out of style. Spam never pays.

Ron Yates

This is great info Rob! Thanks for sharing!


I agree with much of what you say - except for the part where you tie your Y store into Google. For one thing, the analytics that yahoo provides are very nice indeed. For another...
I don't know who you talk to, but a lot of site owners I know have a completely different take - mainly, the more information you give Google, and the more you depend on them for traffic, the more vulnerable you are.

We're talking about a company that is known to destroy websites, and the small businesses that depend on them, without so much as a blink.

Why give them more info than you absolutely have to? It certainly doesn't hurt your rankings to go elsewhere for site information and management tools, and keep your info to yourself.

A great example of their less than benign behavior is the message they have been sending out via GWT trying to get site owners to reveal their backlink sources, and "tell on themselves."

Couple that with the destruction wrought by Panda and other updates, and now the "over-optimization" penalties and you see that depending on Google for traffic, and even giving them access to your sites is more like being a battered spouse than it is a business partner.

Rob Snell

Dave -- REALLY appreciate your post. And I agree with some of it. I have a slightly different take on the Google.

These days Google is 50-80% of most retailers' "free" traffic, so we're all dependent on this huge, huge company for a lot of traffic and revenue. HOWEVER -- If anyone's business is completely dependent on ANY SINGLE TRAFFIC SOURCE (not just Google), it's only a matter of time before they are OUT of business. That's why I have 3 businesses -- 2 Internet-based, 1 local. That's why we carry multiple product lines, too!

Google is a business, trying to sell as much advertising as they can, and I recognize they are going to do whatever they need to do to maximize profit / shareholder value.

Even little shifts in their algo send hundreds of millions of dollars this way or that... Compared to even 5 or 6 years ago, the access we have to search engine staff and information is amazing. Google is doing a killer job communicating with Webmasters, and providing information, and telegraphing punches, and giving us a heads up when changes are coming.

Google isn't a single entity, it's 10,000+ folks plugging away... Maybe it's because I know some folks in Mountainview, and have access to some world class SEOs on speed dial, and spend more than half my time in this Internet Marketing World, but I sleep pretty well at night.

And Y!WA is awesome. It can do some things GA cannot. But the converse is true. So "sharing" info with Google (for me) is a small price to pay to get access to this data. I really, really appreciate your candor. -- r


Rob - you said: "the access we have to search engine staff and information is amazing".
How does the average webmaster have access to search engine staff?
If you have any phone numbers to Google's search engine staff - please let me know.


Thanks for your comment. Go to any decent sized search show and there are up to a dozen folks from Google all over.

I remember back in the day before "GoogleGuy" would even post on Webmasterworld, and we had NO IDEA what was going on...

Matt announces when and where he's going, and he's always approachable. It's not cheap to travel to these shows and buy a conference pass, but there are other ways beyond face to face.

These folks post on boards, have Google+ Meet Ups, respond to tweets, and even now give us blog posts telegraphing changes in the algo. We are SPOILED today compared to what I've seen over the past 15 years.

kate dircksen

I'm curious to find out what blog platform you happen to be working with? I'm having some minor security issues wjth my latest blog and I'd like to find something more risk-free. Do you have any solutions?

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